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Accounting for non-accountantsPlain-English answers to the questions every UK founder eventually asks.Run your booksHow to keep clean books — bank feeds, VAT, invoicing, payroll, year-end — without becoming a bookkeeper.Managing investorsGetting investor-ready, surviving the raise, and reporting like a pro afterwards.
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Accounting for non-accountants

Plain-English answers to the questions every UK founder eventually asks.

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Accounting for non-accountants: the plain-English guide for UK founders

You don't need to be good at numbers to run a business. This plain-English guide maps the few numbers that matter, the UK deadlines, your entity type, and when to get help.

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“What is…” basics

  • What is a balance sheet? (explained without the jargon)A balance sheet is a snapshot of what your business owns and owes on one day. Here's what it means in plain English — with a UK example, why your numbers matter, and what investors expect.8 min
  • What is a P&L (profit and loss) in plain English?A P&L shows whether you made money over a period. Here's every line explained in plain English — revenue, cost of sales, gross profit, overheads and net profit.6 min

“Do I even need to…”

  • Accountant vs bookkeeper: what's the difference, and do you need both?A bookkeeper and an accountant do two different jobs — and every founder needs both done. Here's the plain-English difference, plus why the bookkeeping half is now better (and far cheaper) done by AI than by a human.10 min
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Accounting, in plain English. The AI accounting platform for UK founders.

Accounting for non-accountants

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Run your books

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Managing investors

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